"At Age UK we regularly hear from older people who are told that they should be doing things online and who find that because they do not use the internet, they often miss out on the best prices, loyalty discounts and rewards." It does not offer a physical card.Ĭaroline Abrahams, charity director at Age UK, told the newspaper: "In an increasingly online world, those who do not use digital technology can feel they are being left behind. Some supermarkets in the UK have been accused of blocking elderly customers from benefitting from discounts and lower prices, as loyalty schemes typically require an app or email address to sign up.Įarlier this month, Sainsbury's announced it is offering discounts on hundreds of products to Nectar card members, but it is impossible to sign up to without an email address, according to The Telegraph.Īsda shoppers are also required to download a mobile app to access customer offers.
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